Bank Marketing Association - BMA

  

There are a couple of steps here. The BMA is the marketing/publishing arm of the American Bankers Association (ABA). The ABA is a trade association and lobbying group for the U.S. banking industry. The BMA publishes newsletters on how to market financial services, and new and different marketing methods. Financial services, in their lingo, means the banking industry.

The ABA is always trying to increase the exposure and profitability of the banking industry. BMA is another organization within the ABA that is functioning like a Field Marketing Organization does in the insurance industry to help its membership (for a fee) extend its reach.

Related or Semi-related Video

Finance: What is a Routing Number?20 Views

00:00

finance a la shmoop what is a routing number of a routing number is so that

00:09

wired monies can you know like find their way home yeah think of them like [maze game]

00:14

the smell of worm to Canadian geese when you write a check or wire money or do [worms and Canadian geese]

00:20

almost anything financial these days the dough is given a kind of custom [card getting swiped]

00:24

electronic signature and basically a number a big fat one like this one yeah

00:29

and the numbers mean specific things like on a paper check the routing of the

00:34

dough you're paying to Lana sim for um you know services rendered comes in two [breakdown of a check]

00:41

pieces there's a nine digit routing number aka our TN aka routing transit

00:48

number which is here and that number is then mapped to your specific account

00:53

number which is here why did you need this number why do you need it at all

00:58

well when you suddenly see an item on your bank statement for a payment of [bank statement document]

01:02

$350 to Yamaka supply limited and you're about as Jewish as the Pope well you may [Pope Francis in the Vatican]

01:09

want your bank to be able to track that sucker down because it was fraud on your

01:13

account I'd like to be able to prove that you were not in fact the one who

01:16

authorized that payment so your bank can refund you you know your hard-earned

01:21

cash all right there we go much better yeah I am

Up Next

Finance: What is a Savings & Loan v. a Bank?
187 Views

What is a savings & loan versus a bank? Hit play to find out.

Finance: What is the Process of a Bank Loaning Money?
86 Views

What is the process of a loan? Collateral. Do you have it? The bank lending you money wants to be sure that A) they get paid back, and B) they char...

Finance: What is the Student Loan Crisis?
24 Views

What is the student loan crisis? The student loan crisis describes the situation that faces our country; namely the fact that there is over a trill...

Finance: What is a CUSIP Number?
119 Views

What is a CUSIP Number? All publicly tradable equities and fixed income securities in North America have 9 digit ID code numbers that are registere...

Find other enlightening terms in Shmoop Finance Genius Bar(f)