Behavioral Accounting

"Valuation for Hippies." This is the act of ascribing value to the opinions, experience, and knowledge of the human resources of a company.

Manny, Moe, and Jack are former mechanics who now own and operate an auto parts and services company. Given their expertise with regard to internal combustion engines, behavioral accounting suggests that the value of their firm's assets is enhanced by their presence. Conversely, their other company, "Two Guys and Another Guy Named Jack, Inc." which manufactures breast milk pumps, likely loses value by virtue of their presence.