Bernoulli's Hypothesis

  

While it might seem like a guess as to how long to cook a certain kind of pasta (we recommend 7 to 10 minutes in boiling water with a pinch of salt), Bernoulli's Hypothesis answers the question as to why people who already have made a ton of money investing in stocks will often become less and less likely to take risks, even though the level of risk has stayed the same.

The reason they resist pulling the trigger on an investment they'd once have made in a heartbeat? They're experiencing less and less satisfaction from earning money, because they already have earned so much. It's not boredom so much as they feel like the few new drops in the ocean aren't much compared to the ocean itself.

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