Branch Banking

Providing banking services via dispersed locations, rather than exclusively through a centralized (i.e., “home”) office.

David was always good about saving money, but noticed that many of his friends and neighbors were...not. David decided to help his community gain better access to capital by making loans for home purchases, college tuitions, etc.

When word spread about David’s fellowship, people from far and wide, beyond his hometown of Waco, came calling for loans. Eventually, it was too much for David to handle alone, so he opened some additional offices around northern Texas, appointing people to manage each of these branches.

Eventually, David used this branch banking system and his branch managers (known as Branch Davidians) to further affect, engage, penetrate, and influence his customer base.