Brand Recognition

The ultimate measure of how successful brand management has been, brand recognition is the extent to which the intended audience is able to identify a brand, from memory, based upon associations with visual, audio, and/or verbal attributes.

An advertising executive for a prominent sneaker manufacturer is walked to the end of a plank and threatened with being pushed off...unless you, dear reader, are able to recall their brand from a visual cue. You are then shown a “Swoosh” symbol above the phrase “Just Do It.”

Does the ad exec sleep with the fishes from a lack of brand recognition, or did you think “Nike?”