Breakfast Index

A hypothetical basket of commodities associated with breakfast that the folks at Bloomberg track as a gauge of inflation.

Noted brunch blogger, Johnny Cakes, tries to impress his waitress. He tells her that he’d like a meal consisting of coffee, milk, orange juice, cocoa, butter, wheat, sugar, and bacon..."or, the ‘Breakfast Index’ as I’ve named it,” Johnny says with a sly smile. He adds, “and, what is your name, by the way?”

With an exasperated eye roll, Phyllis points to her IHOB nametag and mutters something about “stupid, ineffective rebranding…”