Broker's Open House

Basically an open house...but invitations are only extended to real estate brokers.

Rather than try to sell her client’s house herself, Stella decided to create an affiliate network that she could leverage for prospects. To do so, Stella held a broker’s open house and invited every other real estate broker in town to see the property. She then asked them to keep the place in mind if they have any prospective buyers who might be interested.

Since she didn’t offer a percentage of the proceeds to any of the brokers, though, none of them are going to help her...meaning that she spent $100 on Costco wine and finger sandwiches for nothing.