Business Ethics
  
There are always a few bad apples who give their company a poor reputation, but most strive to have strong business ethics.
These are moral principles that define how a business should behave, and they should not be any different from an individual’s personal ethics.
Savvy companies might publish an employee handbook clearly stating behaviors that are not acceptable, and defining their core values and business standards. The best way to help ensure strong business ethics is to not do business with those known for being unethical. "The friends you keep," and all that.