Conversion Rate

In foreign currency trading, the conversion rate represents how much of one currency you get for a unit of another. So if the U.S. dollar is trading at 1.3 against the Canadian dollar, the conversion rate is 1.3. You get 1.3 Canadian dollars for each U.S. dollar you convert.

There's a separate definition of "conversion rate" that has to do with online sales. It refers to the number of people who come to your website and are converted into paying customers.

So...say you're selling a monthly subscription to a home electrolysis kit. You have 1,000 people visit your site on a particular day. Ten of them end up buying the service. Your conversion rate equals 1%...ten out of 1,000.

So yeah...nothing to do with the success rate of Jehovah's Witnesses.