Core Self-Evaluation

A person’s concept of self. It can be positive or negative. Those who see themselves in a positive light feel like they can get stuff done. The negative people tend to be Debbie Downers. They think they’ll screw everything up, and they radiate that aura of…well…ugh. The positive people are the ones customers will want to buy from, because they’re upbeat and make them believe that, with this product, they can pretty much rule the word. The negative people will probably just get hung up on.

A caveat: Being too upbeat can be problematic, too. Kind of like that person at the gym at 6 am who’s bouncing off the walls and is getting in everyone’s face to motivate them. And no one's even had coffee yet.

Over-positivity can lead to overconfidence and therefore unnecessary risks. Not a good thing. Risk can be good, but it should be managed risk. Not, um...silly risk.

Find other enlightening terms in Shmoop Finance Genius Bar(f)