Corporate Umbrella

No, this isn’t a tent that keeps water from hitting a company’s headquarters.

Think about big companies that own many different brands. Think Kraft-Heinz, which owns 25 different brands, like Planters peanuts, Grey Poupon mustard, and Heinz ketchup. Kraft-Heinz does operate all of the different subsidiaries, and helps transfer its positive reputation to the smaller firms.

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