Crown Jewels

In Wall Street-speak, a crown jewel usually refers to a company that owns many assets, but has one that is particularly valuable.

Like…Disney owns a ton of content assets, from Mickey to Mustafa. But many feel that their acquisition of the Star Wars franchise is their crown jewel.

Cato the car collector owns hundreds of cars from all over history...but his crown jewel is his 1978 Magnum P.I. Ferrari. It actually works.

The internet offers hundreds of online education options, but its crown jewel is Shmoop. So...yeah. You get the picture.