Demand

Demand is the manifestation of desire. It's seen throughout history in various forms: the demand for political change, the demand for justice, the demand for someone’s head, the demand for the latest Jordan sneakers, and so on. In the financial world, demand is the quantification of desire with a price tag that someone is willing to pay.

The management of supply to meet demand in a successful fashion is what separates success from failure. Apple’s ability to stimulate demand for its latest iPhone and to meet demand in a way that maintains a price premium is key to its lofty stock price, which also meets demand of a different sort.

Demand that quickly diminishes can see markets drop precipitously. Bitcoin ring a bell?