Doubling up is just like doubling down, basically: it means that, when you’re an investor, you double your stake in an investment you have. Meaning you went from knee-deep in the pool of that investment to chest-deep (whoooo, those are cold, risky waters).

Someone might decide to double up when...counterintuitively, maybe...the investment takes a dip southwards. By doubling up, the investor hopes that they’ll reap double the rewards when (of, if…) the investment goes back up.

As Warren Buffett once said, "be fearful when others are greedy and greedy when others are fearful.” In other words, double up, buttercup; time to make some gains on this loss.

Related or Semi-related Video

Finance: What is Average Down?8 Views

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Finance, a la shmoop what is average down or dollar cost averaging well remember the

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movie Black Hawk Down, Navy SEALs who were shot down in Somalia then bravely [Solider shooting a rifle]

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shot their way to safety until they ran out of bullets yeah [Guy looks upset that he's out of ammo]

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well that has nothing to do with average down although you'd think it was an [Guy holding popcorn in the theater]

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anthem for how we select politicians in this country but we digress when you

00:25

average down you thought you were oh so clever in paying eighty two dollars a

00:30

share for slip and slide roof shingles sounded like a real winner at the time

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well the stock could hit par or a hundred bucks a share and not really par [Guy sliding on some roof tiles in the rain]

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but it just sounds cool when equity investors call out par for an equity so

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the stock was 100 bucks and you believe the brokers you were sure it'd be [Clock ticking by]

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two hundred dollars in two years so you bought and then they missed their next

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quarter and then their next you still are a big believer in the stock if you [Girl looking unhappy at the newspaper]

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weren't you would take your losses but if you had conviction at eighty two

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dollars a share well you still have conviction it'll get to $200 soon right

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all right so now the stock sits at 47 bucks a share and you buy another [Stock price chart showing the price going down]

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hundred shares to add to the hundred you paid eighty two dollars a share for

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seven months ago and then they miss another quarter and you buy another

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hundred shares now at the bargain basement price of $35 a share well you

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bought in three separate tranches each one cheaper than the next the first one

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cost you 100 times eighty two bucks or eighty two hundred dollars, nice job

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buying there... second tranche cost you 100 times 47 bucks or 47 hundred dollars [Working being written out]

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and applying concepts beyond calculus here the third tranche cost you a

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hundred times thirty-five dollars or thirty five hundred dollars well what

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did you do you averaged down your initial cost from 82 bucks a share to a final

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average cost of 82 hundred plus forty seven hundred plus thirty five hundred

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divided by three hundred shares you own which is about 54 sixty-seven a share

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your dollar cost average then is $54 sixty-seven cents and you should also

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note that although the number one reason to average down is because you're a [Guy sat on a roof]

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believer in the stock long term, a second more Machiavellian reason at least if

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you're a professional money manager is that it looks a whole lot

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better when you report to shareholders that you bought in at a lower average

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price when eventually it goes up again so nice going there would be Warren B [Stock price going up again on the chart]

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let's hope that SNS shingle starts including an inflatable rescue mattress [Boy sliding down the roof]

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with every purchase and every quarter they report [Boy flies off the roof, into a tree and then falls to the floor]

Find other enlightening terms in Shmoop Finance Genius Bar(f)