Dual Income, No Kids (DINKS)

See: Dually Employed With Kids, or DEWKs.

DINKs. Yuppies with no kids and two jobs. Married or just postleques. They're a Thing, a category of their own, because they have so much excess cash to spend buying...stuff. Cars. Homes. Bling. So advertisers coddle them, keister-kiss them, beg them to buy. They roll, they rule, they have nice lives. Just...no kids.