Earnings Surprise
  
There was guidance. The CFO held an analyst meeting at her offices in the beginning of the year. She went through the various projections of revenues and profits and capex and new territory openings. She gave guidance in whatever form. And then in Q3, the company was supposed to earn 73 cents a share. Only...when the company actually printed its results for the world to see, the number was $1.10.
This number was...an earnings surprise. Shocker. The stock which had closed before the conference call was trading at $34-ish a share; it pops that moment in the after-market to $47, and it's climbing further. The earnings were way higher than the clearly-overly-conservative CFO telegraphed at the beginning of the year; it bodes good things for what's coming.