Eating Someone's Lunch

Wavy dissolve lines harken you back to your elementary school days, when bullies would roam the cafeteria taking pudding cups from all the less-than-assertive boys and girls. That's eating someone's lunch.

Some things don't change much from childhood, even though people get older, move to NYC, and become high-ranking executives at multi-million businesses. The term "eating someone's lunch" still refers to aggressively taking stuff off someone else's plate. Instead of pudding, now it's market share.

It's all about little victories that take place in highly competitive markets. Instead of widening the market and finding new kinds of customers, companies fight for the same relatively narrow client base. A win for us is a loss for you. Getting a client is eating someone's lunch.

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