Focused Cost Leader

Competitive edge is based on best option and lowest price in a price sensitive niche market. This is the turtle that beats the hare. Think: Walmart.

Their big pitch to customers is that they "negotiate at scale on your behalf." That is, WMT uses its huge heft to grind prices down so that they are not the luxury brands' distribution place of choice, but rather the "for everyone brands" place, where value to the end buyer is massive.