Follow-The-Leader Pricing

That's leader, not litre. Hello, ColaWars.

You want to enter the streaming TV business. You think there's a big market for the iPhone movies you like to make at family gatherings. Those clips are going to be your original content.

You aren't sure what a good price would be for your service, though. So you go with follow-the-leader pricing. That policy means you look at the leader in a particular market and match your pricing and services to them.

Netflix is charging $12.99 per month for its standard service. You do the same. The Johanssan Family Streaming Service launches with a $12.99/month starting price. $15.99 if you want the bonus "Aunt June After Three Glasses of Wine" package.