Fundamentals

See: Fundamental Analysis.

The fundamentals of a company refer to the financial metrics that actually make it valuable. That is...it produced $100 million in cash last year and should produce $120 million next year and $140 million the next year. It is expanding globally. Its brand is becoming better known. Its profit margins are going up. Fundamentals have nothing to do with its chart trading pattern or anything short-term, more or less.