Green Monday

Categories: Marketing, Regulations

First there was Black Friday. Despite the ominous name, it represented a big day for retailers...the day after Thanksgiving, the unofficial kickoff to the holiday shopping season. Theoretically, it led into the time of year when a retailer's profit/loss statement turned from red ink...to black ink.

Once online sales started to become a key component of the retail landscape, Cyber Monday entered the picture. The Monday after Black Friday, it represented the (supposed) day when folks too lazy to head out to brick-and-morter stores on Black Friday would log in at work and buy all their holiday gifts online. Cyber Monday has always been somewhat theoretical, though many retailers often take advantage of the hype with special promotions for that day.

Which brings us to Green Monday, the next signpost in a retailer's march toward Christmas. (The Monday is green because of money.) It represents the last Monday with at least 10 days left for Christmas (usually the second Monday of the month)...the beginning of crunch time for holiday shopping.

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