Impact Day
Categories: Regulations
Great marketing program by an accounting firm, Deloitte (Touche). The firm funds a bunch of green and other community-loving programs, hoping to make people think of the firm as a trusted, community-friendly one...and not see their efforts as just clever manipulative marketing tactics to win more business.
Impact Day itself is the whole day dedicated by all the firm's employees to get the word out to "everyone" that these are good people.