Letter Of Moral Intent

The world of performance socks is a competitive and cutthroat one. As the parent company of Socks for Feet, Inc., we know this all too well, which is why we fully support Socks for Feet’s effort to secure a nice big loan so they can invest some dollars in serious podiatry research before designing a new product line.

In fact, we’re so supportive that we send the lending bank a “letter of moral intent,” which states that we're willing and able to financially support Socks for Feet so they can pay back their loan according to its terms.

This isn’t an official financial guarantee, but it can go a long way toward making sure Socks for Feet can get—and pay back—the funds it needs. After all, they’ve got some big shoes to fill.