Long (or Long Position)
  
Being "long" a stock means that you own it, presumably believing that it will appreciate in value.
Think: Joe Montana to Jerry Rice in another era. Own the catch. Be long. (Isn't that Viagra's new ad campaign?)
Being "long" a stock means that you own it, presumably believing that it will appreciate in value.
Think: Joe Montana to Jerry Rice in another era. Own the catch. Be long. (Isn't that Viagra's new ad campaign?)