Debts you owe that aren’t due for over a year. That’s the traditional company accounting definition. Short-term liabilities come due in a year or less. But the term is kinda edgier than this. That is, a company that is beginning to cut costs in its call centers, moving more and more service to robots before the robots are really ready...or moving things overseas to operators who don’t speak the relevant language well enough…is creating a long-term liability in the form of its own brand equity destruction.
That long-term liability is the viability of the growth of the company. Liabilities come in many flavors, and you don’t want them. See: Kodak for details. It used to be one of the great companies in America; the long-term liability was a consumer shift to digital photography. Kodak could have been Canon or Nikon or even Apple, but they cut costs when they should have invested, and now they’re pretty much dead meat. Oh so not a Kodak Moment.
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sure we've all heard of mystery stories, but what really makes a mystery
a mystery? okay yeah if you're reading something called the big book of [boy picks book off shelf]
mysteries, that's a pretty good hint. but we're looking for something a bit more
general than that. like most stories a mystery will contain stuff like
characters a setting and a plot, but there are a whole bunch of other
ingredients that give mysteries that are distinctive and dare we say mysterious, [chef mixes ingredients]
taste. and no none of those ingredients are the mystery machines. well the first
one is a central problem aka a mystery to be solved like a crime. it's pretty
tough to solve a mystery if there's you know no mystery to solve. well you could
have a story where a detective goes to the beach with his friends and has a [2 men toss beach ball]
great time but with no problem well you've got no mystery. and sure the
detective might appreciate the day off but mystery stories aren't about
creating fond memories for fictional detectives. well the second element is a
list of suspects. if there's a crime to be solved then somebody must have [lineup shown]
committed that crime. and if there's only one suspect it's gonna be a pretty short
story, and not much of a mystery. so if you're bad at solving mysteries, well it
might be right up your alley. well the third element is a set of clues.
in a good mystery both the characters and the reader use clues to figure out [detective examines house]
who committed the central crime, and know the answer is rarely Miss Scarlet with
the candlestick in the billiard parlor. the fourth element is a bunch of red
herrings. and no red herring isn't an alternate name for swedish fish. [red candy fish]
we like that. in mysteries red herrings are false clues. things that suggest the
guilt of a suspect who's really innocent. even though readers like to try and
solve mysteries they don't want the solution to be too easy. it's like the
difference between playing chess with your grandpa and playing chess with a
toddler. yeah the win against the toddler well [man plays with old man, and young child]
it's gonna be way more satisfying than the win against your grandpa. what? she's
a prodigy. grandpa's just senile and last but not least a mystery story must
contain a dénouement. well this is the resolution which comes at the end of the
story. it reveals the suspect who committed the central crime and it [detective points out perp from lineup]
solves the mystery. and if you ever had a hard time coming up with a decent ending
to your mystery keep this in mind. Edgar Allan Poe once ended a story by
basically saying the orangutan did it .so when in doubt you know blame the [student grimaces]
orangutan.
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