Managed Money
  
It's not index funds. Or ETFs. This is managed money.
Analysts ferreting out Truth in accounting filings. Portfolio managers holding breaths and pulling triggers to buy and sell stocks and bonds, hoping to do better than the overall market. The money is actively pushed around, for a fee. And you're signed on to give your money to people to do this, even though some 98% of managed moneys do worse than index funds or ETFs over long periods of time.
So...why do you do this? Well, the basketball tickets...and that delivery of Omaha Steaks...and, well, the broker is just such a nice gal. How could you not?