Management Buy-In - MBI

Will they accept it? Will the CFO, the head of HR, the head of sales, and most importantly, the VP Engineering who runs his troops like Patton on a beach assault...embrace the new CEO's strategy?

Without management buy-in, bad things happen. It's like hiring soliders to fight a war they don't understand or believe in.

Like...think about the vast difference in the fight against Hitler and totalitarianist Japan...versus whatever it was that we did in Vietnam and Cambodia. Buy-in matters. It makes people behave in more aligned fashion. And with lots of intense people in a boat, having them all rowing the same cadence and direction has a lot to do with how well the boat...floats.