Markdown

Categories: Marketing, Trading

In the trading/sale of securities, in retail markets, and in pretty much all the realms of things you can buy, somebody bought it before you did and paid...$X. Then they stuck a price tag on it that said something like $2X or $5X or $10,001X, and sold it to you at a profit. They "marked up" the price they originally paid.

A markdown is the opposite...where a retailer says "no one's buying this stinky fish at this price, and I've got to get rid of it now or never, so I'll mark the price down until someone bites."

It also refers to the amount taken away from the final price of a security when it's sold to a dealer on the over-the-counter market. It's most often seen in the municipal bonds market, when no one wants to buy the stinky-fish debt of a random small town.

Related or Semi-related Video

Finance: What is mark to market?2 Views

00:00

Finance a la shmoop what is mark-to-market?

00:06

alright well Google was private for a long time before it went public public [Google timeline appears]

00:12

mutual funds bought the shares of the company when it was private, the company

00:16

did a few later stage B C and D rounds before going public in 2004 and each

00:22

iteration those subsequent rounds valued the company more highly so a mutual fund

00:27

invested say 20 million dollars in the B round they would have seen the C round

00:32

done at maybe double the valuation and while that mutual fund would then

00:36

mark to market or mark up their twenty million dollar investment to now be

00:42

worth forty million dollars even though the stock of goog was not yet publicly

00:46

traded and then it came along the D round which was done at triple the [D round investment appears]

00:50

valuation of the C round so then those shares of goog would have to be again

00:56

marked up or marked to the new current market valuation which was three times

01:01

the previous rounds valuation of 40 million aka a hundred twenty million

01:06

bucks today eventually the company did go public and there was no longer need [Google stock price rises on graph]

01:11

to mark its value to the market because well the market valued it basically

01:16

every second of the trading day if you want to learn more about all this stuff

01:19

well then you can just you know google it

Find other enlightening terms in Shmoop Finance Genius Bar(f)