Market Penetration

This kind of penetration is totally acceptable for viewing by all ages on television. Think: the iPhone entry into the telephone market in the early 2000s. That hardware industry had been dominated by phone-makers, Motorola and Nokia, both of whom are essentially gone now. The iPhone had tremendous market penetration, having gone from zero to comprising about a third of the total phone handset market, worldwide, in just 15 years. Amazing feat for a relatively slow-moving industry.

When you're an upstart, Goliath-killing David, big market penetration is a good thing. And yes, back then, Apple was a David. Or rather, a Steve.