See: Market Segment - Situational Analysis.
Part of a market. Take a market defined as "beverages": anything you could buy that you can drink (safely). Market segments might include "soft drinks" and "alcoholic beverages" and "bottled water" and "aged fruit-flavored kombucha."
Think of it in the same way that animals are classified. You can have big groups, like mammals or fish. These count as your markets. Then you have smaller groups, like cats or sharks. They count as your market segments. Then you have your individual species, things like tigers or hammerhead sharks. These count as your individual companies or products.
A market segment is a way to subdivide a market in order to examine it more closely.
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Finance: What is a Country Basket (Index...30 Views
Finance, a la shmoop. What is a country basket index fund?
All right we're picking daisies, marigolds, lilies so uh how do we [Pictures of flowers]
rephrase in Italian? Like, we want to fill a portfolio basket with just stocks [Pouring a glass of red wine]
representing the overall financial health of Italy. Is Italy healthy? While
they smoke a lot they drink a lot of wine they eat a bunch of pasta but there
always seems to be a woman from some small village who's celebrating her [Old woman at a birthday party]
117th birthday over there. Well a country basket is just an index fund of
stocks representing a country. Like we're doing Korea... South we're gonna have
in that basket dunno some Samsung, a load of Daewoo, a hunk of Hyundai and some [Company stocks being added to the basket]
nice barbecue on the side. That'd be our Korean country basket and it's a good
basket to fill if you're just bullish on a country but not really sure which
flower on which to place your bets. It's like instead of trying to decide between [The stocks in the basket turn into flowers]
roulette or poker or slots... Well you just buy stock in Las Vegas
Sands you know you bet on the entire casino, and bueno Fortuna you know good [Someone checking their cards in a casino]
luck there pal, doesn't the house always win? Yeah so why do people keep going there?...
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