Marketing Campaign

See: Marketing Mix. See: Marketing Plan.

The campaign is just the process of marketing. A campaign. Almost in the vibe of a war plan.

You'll start by corralling the L.A. Theater Critics association, winners of the 100-meter Snooty at the last Criticlympics. If they like it, they'll write about it. Then lesser journalists at local papers will pick up these stories. Hopefully they'll reprint the positive vibe, and others will retweet.

The campaign starts at the high end, and then moves to mass marketing with TV and internet and whatever else, where attendance metrics at theaters are tracked closely to marketing spend in those local areas.

"Vote for me," as in: "Put your butts in the theater seats when my movie is playing," or something like that.