Marketing Mix
  
You're a big fat Hollywood producer, dating a skinny little reality TV "personality." And yes, being a "personality" is apparently a career now. Your movie is coming out, and it ain't Endgame, which needed no marketing to more-than-sell-out. So you have a mix of marketing vehicles through which you will advertise it.
Online things. Television. Billboards. Radio, for anyone who still listens. That's your marketing mix. Hope you have a big opening weekend.