Marketing Mix

Categories: Marketing

You're a big fat Hollywood producer, dating a skinny little reality TV "personality." And yes, being a "personality" is apparently a career now. Your movie is coming out, and it ain't Endgame, which needed no marketing to more-than-sell-out. So you have a mix of marketing vehicles through which you will advertise it.

Online things. Television. Billboards. Radio, for anyone who still listens. That's your marketing mix. Hope you have a big opening weekend.

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Finance: What is Distribution?14 Views

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finance a la shmoop. what is distribution? alright ,you've made this awesome movie

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guaranteed to make audiences laugh and cry and vomit yep in the same scene too. [woman turns green]

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sorry it's hard to do Steven Spielberg to do that but well anyway you know all

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the things teenagers want when they go to the movies, aside from you know making

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out in the back row just below the projection, that's where nobody can see.

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so you knock on the door of AMC ,10th century then sci-fi or the sci-fi

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channel then Fox then Hulu theater. you know that. one with a combo of arrogance

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and ignorance and a whole lot of bravado you then show that in your film, and they [woman in top hat pitches film]

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all agree it's wonderful. then they smile and they tell you to

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leave and then no they don't validate parking.

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you can't believe it. why wouldn't they want your movie? this makes no sense

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whose fault it is you don't know but it's definitely not yours that your

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movie didn't just make bank so you sheepishly ask why, they say why?

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distribution. huh well Disney for example Disney has a stream of 40 big movies a

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year ,and most are gently some are good. Disney has distribution. they have a team [Disney blockbusters pictured]

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of salespeople who relentlessly give out Lakers tickets to the theater managers

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and owners, and unlike you Disney has the muscle the threatened to hold back the

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next Star Wars sequel if the theater manager doesn't book boss baby 4: the

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bloodletting, for 12 weeks with minimum. money guarantees got it ?so Disney has

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distribution and you don't. that's distribution .power. power to book films

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into theaters so Disney's films get paid for made and seen by millions while

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yours well they never leave the cutting room floor , ie your parents basement.

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well maybe next life, go to law school. [girl smiles from parent's basement]

Find other enlightening terms in Shmoop Finance Genius Bar(f)