Marketing Strategy

Give all your budget to Google. (SEM joke.) Yeah, that's one marketing strategy.

But the gist runs: you only have so much to spend in a limited marketing budget (they're always limited), and you have tons of places to spend them. So...where will you? What's your strategy?

Wanna hit teens? Then maybe a focus on teen reality TV shows and Snap (and Shmoop). If your focus is old people, how about golf tournaments and gardening shows?

The strategy usually has goals; success has to be measured one way or another. And then you hope that your blindfolded target shooting practice for this marketing spend...hits something.