Media Buy
Categories: Marketing
You are in charge of marketing the release of a new hardware device that not only recognizes your voice, but your smell as well. Or rather, your pheromones. It...sniffs.
You want the big release (of your product, not the pheromones) to be on television, i.e., that's the vehicle by which you're going to launch awareness, and you need to buy, you figure, 500 30-second spots all over the place to really generate awareness and consumer demand for your device.