Misselling
Categories: Banking, Ethics/Morals
The brochure shows a beautiful, sprawling suite, with a spacious veranda overlooking a breathtaking beach vista. However, when you finally arrive at your new timeshare, it’s a cramped room with stained carpets and a leaky toilet, overlooking a parking-lot dumpster. Misselling.
In a lot of ways, misselling is a euphemism for “scam.” It just refers to a sales pitch so egregiously misleading that pushing the product must be either a purposeful attempt to mislead...or proof that the seller has zero clue what it is they're selling.
The term comes up in financial circles when a company sells a product completely inappropriate to the person buying it. The classic example involves pitching life insurance to a person with no friends, family, or pets...a person so lonely they only bought the insurance because it meant the salesperson would talk to them one more time. Blatant misselling.