Mobile Advertising
Categories: Marketing
See: Mobile Marketing. Same idea.
"Marketing" implies an entire strategy and plan to help drive buyers of your product. The ads are the vehicle they use to get people "there." Annoying pop-ups, pre-rolls on video ads, post-rolls, "friendly" spam, and other things are all part of the world you now get...not just on your computer, but on your phone as well.
Congrats. Welcome to the modern age. Wish David Bowie were still alive to write a song called, "Distraction."