Momentum
Categories: Financial Theory
See: Momentum Investing.
Mojo carries so many flavors. Drop a snowflake from the peak of the Grand Tetons and it turns into a Raiders of the Lost Ark-worthy ball in a mile or so, if it gains the proper momentum.
The same happens in business practices. Like...think about the momentum of the early iPhones. People loved them. Bought them so hard and fast that the suppliers had a hard time keeping up.
Momentum in business works the other way, too. Think about what trust in the financial system did when banks went bust in the Depression. Yin, yang. Up, down. Tomato, tomawteau.