Nervous Nellie

Categories: Marketing

Ohhhh, we love Nellie. She's who makes it possible for the few, the brave, the Brunswick-sized, to make money in the markets.

When Nellie loses faith that the markets will keep rolling, that the population of the earth will keep expanding, that we'll still have idiots running things, there comes opportunity for investment gains that are...lovely.

A Nervous Nellie is someone afraid of their own shadow. They like having cash in their mattress (until they realize that inflation rats have eaten a few percent of it each year). They do things tepidly, when they do 'em at all.

You may know Nellie's cousin, Chicken Little.

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