Over The Top - OTT
Categories: Marketing
Too much. Aggressive. When Fonzi jumped the shark on a surfboard, signaling the end of Happy Days (and really, traditional sitcoms in general).
Over the top is a term given to crazy things on Wall Street. Companies trading at 100 times revenues. Animated CEOs who talk as much with their arm-waving as their mouths. A glow-in-the-dark, lime green Lamborghini with a neon steering wheel.
