Oversupply

You thought you had something special: turbo-charged blenders for wanna-be athletes returning to their high school form. You thought you were the only one, in a market filled with people who'd happily pay 300 bucks to grind kale, carrots, and beans into egg powder and dead (usually) anchovies. Yum.

But then...wow. To your surprise, a competitor came onto the landscape with a similar design, look, and feel. Yes, from China. Shocking that they'd be so similar to yours. And 50 bucks less at retail. And then another and another and another. And all a sudden, there are 8 brands of blender on the market, all killing each other with discounting until there's no margin for anyone in this somewhat flatly elastic demand curve of buyers.

By the time all 8 brands are priced at $199.95, netting to the maker just a hundred bucks, nobody is making any money, under the oversupply of competitive brands.

So now what do you do? Well, start by getting back in shape. When TubroBlend goes under, you're likely not going to have any takers when you apply for office jobs, so you'd better be able to lift with your legs, not your back.