P/E 10 Ratio

That's "price to earnings ratio, and the nomenclature here is a 10. Not like Bo Derek in the '80s, but rather the nod that the company being valued is trading at 10 times its earnings.

What year's earnings? Well, most quote trailing 4 quarters, or this current year's earnings. So if the company was trading at $12 and it had earned $1.20 in its last 4 quarters, then it'd be a 10 P/E.

So...is 10 good? Bad? Ugly? Answer: bad. Probably bad, anyway. If all the earnings were cash, i.e. little depreciation or amortzation from heavy capex, then it would imply a "cash dividend" of 10%, a huge number in today's world. The average S&P 500 company has like 2% in yield and trades in the 20x's in the modern era. So for something to be trading at only 10 times, it means that the Street either believes its earnings are going down...or that there is just generally something wrong with this company, its industry, or something else...bad.