Piker
Categories: Marketing
It's a small fish...a young one.
The term refers to anything tiny. Like...a company can be a piker when it's an upstart. The now-deposed former CEO of Time Warner joked about Netflix being a piker...then, 10 years later, Netflix became a bigger force in the industry than Time Warner. (But the CEO still got his full pension, just in case you were worried about him.)
A piker can be a tiny investor with small money to manage. She then gets lucky, or is smart, or both, and that $50 million AUM becomes $15 billion fast.
Not such a piker now. Yeah. Take that, Goliaths.
