Price Talk

  

Categories: Marketing

It happens in whispers more than voices. That's the "talk."

There's an offering coming...probably an IPO. The price talk is coming from the capital markets team, the sales team, maybe a few well-placed bankers. The stock was gonna come public at $23. A few whispers about the IPO of Netscape and eBay and dozens of modern flavors wherein the stock zoomed up 100% on Day One. So the bankers and brokers are talking about $23, guiding the buy side buyers of those shares in mutual funds and hedge funds and fat family offices, but mumbling about a first print of $30...maybe $35...maybe even $40.

You want in? You want money? You wanna be rich, successful, powerful? Then you buy. Or don't. And just be a mediocre schlub like your milkman father.

That's how the price talk goes in the trenches of some gamey brokerages. And we play.

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Finance: What is a subscription price?3 Views

00:00

Finance allah shmoop what is a subscription price Well in

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the old days you'd actually subscribe to these things They

00:11

were called magazines and they came on this stuff called

00:16

paper and there were tons of them Different focuses our

00:19

folks i of your fancy pants gardening people time and

00:24

lifestyle There was a set price if you wanted a

00:26

year These things you paid it while the term relates

00:28

in all things finances well In this sense a subscription

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agreement applied directly to a new issue of shares from

00:34

a company or securities anyway raising money teo you know

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pay off their new fleet of corporate jets are open

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up china as a new market or for that pesky

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lawsuit they got hit with for their products Apo supposedly

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sticking teo certain types of skin So in this type

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of offering offered preemptively to already existing holders of shares

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a subscription agreement outlines the terms at which current investors

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can invest in the new offering like fioretti ona hundred

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shares of snail co The shipping company that vows to

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send your packages slowly and carefully and they're trading and

01:07

i'll say eighty bucks each Well then that company might

01:10

have a rights offering in which current shareholders get the

01:12

right to buy new shares at say seventy seven bucks

01:15

each Well that's seventy seven dollar price is fixed as

01:18

the subscription price I'ii buyers of the incremental sale of

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securities Get the right to pay seventy seven bucks for

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them and they usually come in a discount to the

01:26

current market price So as the kind of sort of

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semi guarantee that the full allotment of shares that the

01:31

company wants to sell well in fact actually be sold

01:34

to people who have already indicated that they like the

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company or they wouldn't be holding the shares in the

01:39

first place And that goes true Ah even if those 00:01:42.119 --> [endTime] shares are sold very very slowly

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