Puke

In stock market trading terms...the act of disgorging shares you want to get rid of via any means possible.

You probably paid $42 a share for whatever.com, thinking it was going to $100; it then missed its quarter and the shares print down 10 bucks to $32, at which point you puke or puke out (depending on how much of your portfolio they represented) whatever you have in your portfolio guts to puke.