Retained Cash Flow - RCP

You had profits. Your company generated cash or had positive cash flow. And you kept it. Like water in your thighs after a salty meal. See: Retained Earnings.

When companies retain their cash flow, that's a good thing, usually. It means that they don't need to spend for competitive reasons, for upgrading their tractor smelters or building new whatevers. They just let the cash build up in the bank.

The ultimate retained cash flow story? Apple: $150 billion in cash, essentially no debt, and building. iPhone sales must've been an incredibly salty meal.