Sales Lead
  
You want sales. You’re hungry for them...even desperate. When you get a lead, you’re getting a maybe-there’s-a-customer-here ping. Companies spend fortunes on marketing to generate these sales leads.
Ever see a pop-up form that offers you a chance to win some lottery in Nigeria? Well, as they collect your name, that’s a sales lead to be sent directly to the Prince, who will seek to get $5k loan advances so that you can share his millions in winnings with him.