Seasonal Industry
  
Umbrellas in the winter. Lawnmowers in the summer. Skis in the winter. Swimsuits in the summer. You get the gist.
Industries don't sell at the same rate, or produce at the same rate, or show losses at the same rate, year round. Good? Bad? Neither. It's just how the world works.
What can you or the company do about it? Hedge. If you like having your employees gainfully employed all year, then have both. Own a ski distributor along with a hiking and mountain climbing division. Call it A Man-or-Woman For All Seasons. Then rent the movie.