Self-Interest
  
Narcissus. Kardashians. Pretty much every politician. "It's all about me. I'm only interested in me."
But maybe it's not all bad. Self-interest is predictable. It's stable. It's kind of certain. Individuals will act in oaccordance with their own best self-interest. We can trust people to be greedy, fearful, selfish, and to confirm our basest elements in our human journeys. And bet on it.