Shareholder Letter
  
Your hopes, dreams, aspirations, and report card for the year. It's the missive that the CEO writes to her shareholders, her employees, her vendors, her regulators, her...self.
How'd the last year go? How was it relative to expectations you set out last year? How was it versus 2 years ago? How does this year compare in the history of the company? And what about next year? What's doing well? What's doing poorly? Where are we growing? Where are we shrinking? What new hires do you want to laud? What new fires do you want to, um, thank for their service and wish them well? What's the big getchya strategy for what catalysts will make this company oh so cool in the future...i.e. why is the CEO (and not someone else) in that seat?
The best shareholder letters? Berkshire Hathaway's. Check them out.