Sleeping Beauty

They sell sweaters. Amazing ones. Hand-knitted by old prisoners all around the world. They use the mane clippings from Shetland ponies to be woven into these amazing products, dyed in prison blues. And the sweaters sell for a grand each. And there's a waiting list 6 months long to buy them.

This company is loved by "everyone," but nobody knows who it is, in part because it's...sleepy. The CEO is an ex-con who doesn't market to the Wall Street she stole from 38 years ago. The company has no debt, $100 million in cash, and earns $20 million a year. Were it for sale, it'd have suitors from pretty much everywhere in the fashion industry. But it's quiet. Sleeping. Not marketing. Just...knitting.

With a note or two sewn into the fabric every now and then: "Get me tf out of here."